The crypto world is constantly evolving, and one of the most exciting opportunities for early investors is participating in a Launchpad. A launchpad allows users to invest in new cryptocurrency projects before they’re listed on major exchanges. These platforms provide early access to token sales, often at discounted prices, giving users the chance to get in early on promising blockchain projects.
In this guide, you'll learn what a crypto launchpad is, how it works, and how you can participate in these exclusive events through major exchanges like Binance, MEXC, and KuCoin.
A Launchpad (also known as a token launch platform or IEO platform) is a feature offered by some cryptocurrency exchanges that enables users to participate in the early-stage funding rounds of new tokens. Unlike public listings, launchpad events often have allocation limits, eligibility requirements, and specific participation steps.
Early access to new token sales
Participation may require holding or staking native exchange tokens (e.g., BNB, MX, KCS)
Allocations are often based on token holdings or past trading activity
Lower prices compared to post-listing market rates
While every exchange may differ slightly, the general process follows similar steps:
Sign up for an account on an exchange that offers a launchpad (e.g., Binance, OKX, MEXC)
Complete KYC verification to be eligible for participation
Most launchpads require you to hold the platform’s native token (like BNB for Binance, MX for MEXC)
Some platforms use snapshots of your wallet balance over several days before the launch event
Once the snapshot period ends, you can commit a specific amount of your tokens during the subscription period
This locks your funds for the duration of the token allocation process
Based on your committed amount and the total pool, you’ll receive a portion of the new token
Any unspent tokens (e.g., unused BNB) are refunded to your wallet
After distribution, the new token will be listed on the exchange
You can choose to hold, sell, or trade them based on your strategy
Binance Launchpad: The most well-known launch platform with a long track record of successful projects
MEXC Kickstarter & Launchpad: Offers both community-voted listings and token sales
KuCoin Spotlight: Launches promising projects with allocation rules based on KCS holdings
Gate.io Startup: Allows users to invest in early-stage tokens with GT token requirements
Launchpads are not guaranteed investments: Token prices can fluctuate significantly after listing
Read the project details: Review whitepapers, tokenomics, and roadmap before committing
Regulatory restrictions: Some countries are excluded from participating due to compliance reasons
Timing matters: Missing a snapshot or commitment window can make you ineligible
Crypto launchpads offer users a unique opportunity to invest early in promising blockchain projects. While they carry inherent risks, understanding how they work and following the correct steps can significantly improve your chances of successful participation. Whether you’re a seasoned trader or a newcomer, keeping an eye on upcoming launchpad events can be a smart strategy to diversify and grow your crypto portfolio.